In a world of ‘NetZero by 2050” this campaign positions TGT as an immediate solution for oil & gas companies. In a moment where we have everything to lose, TGT’s products and systems are an easy choice—for the planet and our customers.
Campaign Concept
Brand Video
Working within TGT’s brand code, featuring an elaborate series of custom patterns designed to seamlessly overlap, I scripted and directed a video that brought the campaign to life. The ask was for a fully-animated video that could live on the campaign landing page and set the tone for social content. The result was an anthemic narrative that demonstrated TGT’s role in the global endeavor of being ‘NetZero by 2050’.
I was responsible for the script and storyboard development, hiring voiceover talent, and worked with the motion designer, Myles Robinette, through the entirey of the production to final hand-off.
Social Content
As part of the product marketing strategy within this campaign, we wanted to conceptualize the impact that TGT’s products had on things like methane reduction, carbon capture, water conservation, etc. Animated scripts were developed for each of TGT’s solutions where we visualized various quantifications in a digestable, engaging manner. Initial scripts and creative direction were provided to TGT’s internal marketing team to place across LinkedIn, Instagram, Twitter, and Facebook.
Original Creative Direction
Tradeshow Collateral
Due to TGT’s consistent calendar of tradeshow and industry events, they also needed a variety of experiential elements in the campaign’s style. Initial creative direction and assets were provided and then leveraged and customized by TGT’s internal team.
Original Creative Direction
Landing Page
The final campaign deliverable was a custom landing page that features the messaging, video, visual design, and supporting content. See the live LP here.