Strength. Community. Soul.

At its core, Shed Pilates embodies strength in all forms. It's inclusive of all genders, ages, and skill levels, so we developed a brand that reflected those values and created a space that felt intimate without being intimidating.

The brand's core visual elements are the Building Blocks that represent the four main class offerings. The emblems are simple geometric shapes that echo body alignment and focus. The color palette is purposefully gender-neutral with warm accents to represent the heat that this type of movement encourages in the body. The icing on the cake was a custom essential oil blended just for the studio—an energizing scent intended to invigorate and create a positive olfactory response.