The Challenge

Providing services for patients is an immense responsibility that Scout takes very seriously. So we wanted to ensure that gravity was conveyed, but without losing the essence of who they are as a company: a creative and driven group that will do whatever it takes to keep patients happy.

Our challenge was to balance that sense of responsibility with the creative ways they approach their work and have that come through in a campaign. And while Scout primarily works with the companies that host the trials, they wanted their branding to appeal to patients that may end up under their care.

The Solution

We decided to bring Scout to life with playful illustrations of actual scouts. These characters are able to embody everything they represent, while also differentiating Scout from the bland styles typically associated with pharmaceutical-related companies. With this approach settled upon, we were able to extend it across several deliverables.

Brand Video

We started with a video that outlines their mission, how they live up to it, and many of the individual services they provide—all in a distinct, colorful, engaging way. It also introduces the “Scout’s Honor” tagline that we used across communications and retailer-specific information.

Interactive Mailer

Being such a niche company, Scout had developed a very tailored and targeted contact list of people they wanted to announce Scout to. We wanted the announcement to stand out, so we developed an interactive mailer that played the video upon opening. While the cost was relatively high per unit, we knew it was worth it to reach out to such a prime audience.

Campaign Assets

To help them promote the Scout’s Honor campaign, we also provided them with trade show ads, materials for their trade show booth, along with social media templates and graphics they can use well after the campaign’s launch.

The Results

Scout on-boarded at least six new clients directly from the mailer that was sent to just 200 pharmaceutical companies, making the extra expense of the interactive mailer well worth it. We also won a Gold Healthcare Advertising Award and a Silver Aster Award, recognizing excellence in healthcare advertising.

“The Scout’s Honor campaign has been a huge success for us. At every trade show and at every client meeting we receive incredible amounts of compliments on our marketing. All of this has more than helped us achieve our goal of brand recognition.”

— Paige Bingham, COO, Meeting Protocol Worldwide