The Preciate brand celebrates connection and engagement within a virtual space. The palette is grounded by mature blues and accented with vibrant, organic shapes to represent the fluidity of interpersonal connections. The brand emblem, aka the Bubble, echoes the user’s existence within the platform. The dot over the ‘i’ reinforces the conceptual hierarchy of the Bubble’s rounded shape, which is present throughout the brand system.
We designed product vignettes to showcase key features and physics against monochromatic murals.
Animator: Myles Robinette
I wanted to create something that felt definitive while leaving flexibility for the brand to grow. I achieved this by designing a library of organic shapes that could generate a myriad of graphic murals and design elements. Pair that with a cheeky serif and prismatic color palette and you’ve got a user-friendly, energetic system for Preciate’s creative team to implement and evolve.
The brand system uses the universal language of organic shapes to represent the platform’s physics and universal elements of engagement—the spark of conversation, the heart-warming impact of recognition, and full-circle movement.
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Honorable Mention
NASDAQ recognized Preciate as the first Social Presence® Platform for the enterprise. The shiny new brand took over the NASDAQ tower on Feb. 17, 2022.
