Creatively, the "LinkedIn for creatives," needed to optimize its marketing strategy after scaling back paid advertising efforts. I worked with the team to provide content management, email marketing, and creative strategy.

Content Marketing Strategy focused on organic growth, creative voices, and measurable results.

Bold, buzzy content and creative design.

Results

The strategic shift to organic marketing led to significant growth across key channels:

• 34% YoY increase in Instagram engagement rate through tailored content and community engagement.

• 10.8% average engagement rate on LinkedIn, achieved by posting high-value content that resonated with the creative audience.

• 52% average email open rate, driven by well-crafted, targeted campaigns that nurtured user relationships and encouraged platform activity.